Walmart are strategically a low cost strategy store to
attract customer . But this is not enough as they have to contend with
fierce competition from rivals like Target and K-Mart . In order to
survive , Walmart has set up a very competitive marketing and
communication strategy that is integrative and distinctive from all the
other market competitors.Wal-Mart 's Marketing Communication Strategy
The Walmart marketing communicative strategy is solely built
around the company 's low cost strategy . Unlike its competitors , Walmart
does not concentrate its marketing communication strategy to issues like
hygiene in store , aesthetics and quick service . Walmart is instead focused
on marketing communication around daily prices and advertisements mixed
with wide product choices .
Walmart (strategy to beating competitors)
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At some point Sam Walton made the decision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin. By 1970, he had eleven Walton's stores Inspired by the successes of other discount department store chains, Walton opened the first store in his own discount chain in Rogers, Arkansas that year. Responsible for the purchase and maintenance of signage, Walton's assistant, Bob Bogle, came up with the name "Wal-Mart" for the new chain. By 1967, the company grew to 24 stores across the state of Arkansas, and had reached $12.6 million in sales, and by 1968, the company opened its first stores outside of Arkansas in Sikeston, Missouri and Claremore, Oklahoma.
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