Walmart uses an integrated marketing communication system to gain
competitive advantage over its strong competitors . This marketing
communication involves various mixes such as media and networks which
are regularly reviewed to conform to the changing business environment .
Walmart Communication is very effective in order to achieve a conversion
to product sales . Walmart is keen of ethical communication as a core
marketing responsibility and for ethical reasons .
Walmart (strategy to beating competitors)
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At some point Sam Walton made the decision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin. By 1970, he had eleven Walton's stores Inspired by the successes of other discount department store chains, Walton opened the first store in his own discount chain in Rogers, Arkansas that year. Responsible for the purchase and maintenance of signage, Walton's assistant, Bob Bogle, came up with the name "Wal-Mart" for the new chain. By 1967, the company grew to 24 stores across the state of Arkansas, and had reached $12.6 million in sales, and by 1968, the company opened its first stores outside of Arkansas in Sikeston, Missouri and Claremore, Oklahoma.
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