A critical finding shows that Wal-Mart’s current customers along with its necessary growth segments are becoming increasingly less inclined to shop at Wal-Mart because of the company’s business practices.
.Wal-Mart is staking its future success in a new advertising campaign, which survey results indicate consumers do not believe is credible. Consumers overwhelmingly reject the notion that shopping at Wal-Mart saves the average family who shops there enough money to provide any benefits resembling the ads’ claims. Only four percent of survey respondents believe Wal-Mart’s annual savings claims.
.The company’s new advertising campaign won’t help Wal-Mart regain the ground it is losing with existing and potential customers. On the contrary, it appears that Wal-Mart’s customers neither believe that they are saving more nor living better because of Wal-Mart.
Walmart (strategy to beating competitors)
.jpg)
At some point Sam Walton made the decision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin. By 1970, he had eleven Walton's stores Inspired by the successes of other discount department store chains, Walton opened the first store in his own discount chain in Rogers, Arkansas that year. Responsible for the purchase and maintenance of signage, Walton's assistant, Bob Bogle, came up with the name "Wal-Mart" for the new chain. By 1967, the company grew to 24 stores across the state of Arkansas, and had reached $12.6 million in sales, and by 1968, the company opened its first stores outside of Arkansas in Sikeston, Missouri and Claremore, Oklahoma.
No comments:
Post a Comment