Week 2-strategic plannning: Additional information

Walmart (strategy to beating competitors)

At some point Sam Walton made the decision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin. By 1970, he had eleven Walton's stores Inspired by the successes of other discount department store chains, Walton opened the first store in his own discount chain in Rogers, Arkansas that year. Responsible for the purchase and maintenance of signage, Walton's assistant, Bob Bogle, came up with the name "Wal-Mart" for the new chain. By 1967, the company grew to 24 stores across the state of Arkansas, and had reached $12.6 million in sales, and by 1968, the company opened its first stores outside of Arkansas in Sikeston, Missouri and Claremore, Oklahoma.

Monday, October 11, 2010

Additional information

These are the top five eco-friendly products that have been on the rise since 2007 according to walmart:

1. Compact fluorescent light (CFL) bulbs – Average adoption rate of 19.7 percent (up from 13.39% in 2007)

Delaware leads the category with an adoption rate of 25.8 percent

2. Organic baby food and formula – Average adoption rate of 4.12 percent (down from 4.31% in 2007)

California continues to lead the category with an 8.58 percent adoption rate

3. Organic milk – Average adoption rate of 1.58 percent (up from 1.15% in 2007)

Virginia has the highest adoption rate of organic milk at 2.7 percent

4. Extended life paper products – Average adoption rate of 67.5 percent (up from 50.77% in 2007)

Minnesota has the highest adoption rate with 78.1 percent

5. Concentrated/reduced-packaging liquid laundry detergents – Average adoption rate of 76.3 percent (up from 22.86% in 2007)

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walmart

Over the last decade or so Wal-Mart has become involved in thousands of lawsuits for a variety of reasons. The majority of the suits are class action lawsuits in which employees are suing for unpaid wages. They have also run into many discrimination cases in which employees are suing for being profiled out of money or out of jobs. For instance, there were two separate cases, one in 2004 and one in 2005 in which African Americans were suing two different Wal-Marts for denying them jobs based on race. These became so popular that the reverend Jesse Jackson spoke during both of the proceedings. There are also many lawsuits in which women are suing Wal-Mart for discriminating against them. In one article written in 2004 USA today mentioned 32 different lawsuits that involved women suing Wal-Mart. All of this has not affected Wal-Mart financially however, according to Fortune 500, Wal-Mart still had $351 billion in revenue ($11 billion in profit) in 2007, a new high for the corporation.