Walmart (strategy to beating competitors)

Walmart (strategy to beating competitors)
At some point Sam Walton made the decision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin. By 1970, he had eleven Walton's stores Inspired by the successes of other discount department store chains, Walton opened the first store in his own discount chain in Rogers, Arkansas that year. Responsible for the purchase and maintenance of signage, Walton's assistant, Bob Bogle, came up with the name "Wal-Mart" for the new chain. By 1967, the company grew to 24 stores across the state of Arkansas, and had reached $12.6 million in sales, and by 1968, the company opened its first stores outside of Arkansas in Sikeston, Missouri and Claremore, Oklahoma.

Monday, September 13, 2010

The history of Wal-Mart

On December 3, 2008, the family of Wal-Mart service worker Jdimytai Damour, who was killed by a stampede of shoppers frantically entering a Valley Stream, New York Wal-Mart store on Black Friday (November 28) , filed a wrongful death lawsuit against the corporation; Damour's family alleged Wal-Mart of encouraging a mass number of customers to come to the store simultaneously. In addition, the Occupational Safety and Health Administration cited Wal-Mart for "...inadequate crowd management following the Nov. 28, 2008, death of an employee at its Valley Stream, N.Y., store. The worker died of asphyxiation after he was knocked to the ground and trampled by a crowd of about 2,000 shoppers who surged into the store for its annual "Blitz Friday" pre-holiday sales event."  The company went on to spend an estimated $2 million in legal fees fighting OSHA's $7,000 fine, because it apparently wished to prevent OSHA from establishing a precedent that would enable OSHA to micromanage Wal-Mart's crowd control measures in the future

No comments:

Post a Comment