Originally, WalMart's target shoppers were lower income Americans. Next, bargain shoppers were enticed with constant advertisements heralding price "roll-backs." The way the United States economy has suffered in the past decade has driven most lower to middle class Americans to this store- myself and my family included with the masses.
Walmart (strategy to beating competitors)
.jpg)
At some point Sam Walton made the decision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin. By 1970, he had eleven Walton's stores Inspired by the successes of other discount department store chains, Walton opened the first store in his own discount chain in Rogers, Arkansas that year. Responsible for the purchase and maintenance of signage, Walton's assistant, Bob Bogle, came up with the name "Wal-Mart" for the new chain. By 1967, the company grew to 24 stores across the state of Arkansas, and had reached $12.6 million in sales, and by 1968, the company opened its first stores outside of Arkansas in Sikeston, Missouri and Claremore, Oklahoma.
No comments:
Post a Comment